• Elly

'Creative Review' interviews Joe Macleod - author of "Ends" and "Endineering"

"By thinking about better endings for their products and services, Macleod argues, brands can avoid business risk, boost customer satisfaction, become more sustainable, and increase sales." 'Creative Review', the leading UK magazine for designers interviewed author Joe Macleod in depth about his crusade to challenge our concepts of good design, engineering and sustainability. The interview was published on the 'Creative Review' website on 14th March 2022.

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