Media campaigns for non-fiction books
Choose a PR Campaign Package to suit your non-fiction book & your budget
I offer a choice of PR campaign packages –
priced at £1,500 or £2,000 or £2,500. Please note that I only offer PR campaigns that target media in the UK and Ireland. I only undertake PR campaigns for non-fiction books and only a limited number each year.
All my PR Campaign Packages offer you:
• A fixed price for a defined list of PR activities to be carried out over a specified time-span so that you know, from the outset, exactly what will be done for your money
• A promise that I will read your book (a service not offered by all PR agencies)
• An outline PR plan tailored to your book and its target readership
• A professional press release for your book
• Distribution of the press release to appropriate journalists and broadcasters in the UK & Ireland
• The press release for your book will also be available via this website
• Handling media enquiries on your behalf – acting as the press officer for your book – for the duration of the PR campaign
• Sending out review copies to interested media contacts
• Posts on Twitter and Facebook
• Ongoing support (for at least 6 months) following the end of the agreed campaign-period during which time I will continue to forward any further media enquiries to you – so you won’t miss-out on any late media interest generated
What do we mean by a “PR campaign”?A PR campaign attempts to engage the interest of journalists or broadcasters and to encourage them to write an article or a review or to interview you about your book. Good reviews, articles and interviews in the media will increase the chances of your book being noticed and being bought by the book-buying public.
Why pay for a professional PR campaign?Approximately 188,000 books are published in the UK annually according to The Publishers’ Association – that’s roughly 500 books being released every day in the UK !! With so many books going on-sale continuously, it is simply impossible for every single book to get the media attention that it may deserve. Book reviewers, journalists and broadcasters are inundated with communications from publishers and authors who are trying to grab their attention with news of forthcoming books, so trying to get coverage (publicity) in the media is an extremely competitive business. A professional book-publicist knows and understands the industry and the media – and knows how to give your book the best possible chance of media coverage in this extremely competitive industry. There are no guarantees of success in the hyper-competitive book industry. Nonetheless, with a professional PR campaign designed to bring your book to the attention of appropriate media contacts – and with an experienced book-publicist representing your book – you will improve your chances of gaining some coverage in the media.
But why not do the PR campaign yourself, as the author?Why not indeed? Absolutely! With the right skills and contacts you can, of course, do the PR campaign yourself. Some authors choose to undertake their own PR campaigns – and some of them do it very well indeed – especially those who come from a background in journalism, marketing, advertising or related industries. Also, many authors thoroughly enjoy the whole process of doing their own PR. If you do decide to undertake your own publicity campaign for your book, you may find it helpful to contact me about my PR COACHING advice and mentoring service. However, if you are unsure about creating your own press releases for literary/features editors and broadcasters, or you are uncertain about how to distribute press alerts to the appropriate media contacts, or if you are at all concerned about how to handle media enquiries and requests for extracts or exclusives, then you may prefer to commission the help of a professional book-publicist such as myself.
When should a PR campaign start?Ideally, the PR campaign for a book should start a few months ahead of the publication date (the release/on-sale date) for the book. It is never too early to commission the PR campaign for your book. The sooner work on a PR campaign can begin, the better the chances of obtaining coverage (publicity in the media) for the book. So please contact me as early as possible. (If necessary, you may even consider delaying the publication date for your book in order to allow more time for the PR campaign to be effective.)
Doing your own publicity campaign for your book?
You may want to consider some mentoring and advice from an experienced book publicist….
From Autumn 2023 I will be providing individual PR coaching and mentoring for authors and publishers. This new, economically-priced service will offer modules that introduce the PR process plus a choice of sessions to address specific aspects of publicity campaigns. I am currently developing the tutorials – but you don’t need to wait until the autumn to enquire about this new mentoring service. I’d be happy to discuss your PR requirements now.
Can’t find what you were looking for …?
Please get in touch to discuss your specific requirements. I can also suggest other publishing professionals who can help with website design; media training (for press & broadcast interviews); editing your manuscript; proof reading; submitting your book to publishers; self-publishing; and selling foreign rights.
"Working with Elly has been awesome. She has vast experience … the sheer drive and determination she has to get results speak for themselves. There is no way I could have achieved the level of press coverage she has achieved for me. To top it off she is a lovely lady too. Thanks Elly, for everything, you really are a superstar.”
ELIZABETH COFFEY - AUTHOR OF "AND THE LITTLE ONE SAID"