"What happens at the end of a product's life cycle should be decided at its earliest stages" writes Joe Macleod in his full-page article in the June/July 2022 issue of 'Developed 3D: Technology for the Product Lifecycle'. Seasoned product developer Joe, who is the author of 'Ends' and 'Endineering' and founder of andEnd.co, went on to explain how businesses and industry are fearful of the customer relationship coming to an end and how this 'holds back so much innovation'. Joe's book, 'Endineering' offers insights and techniques to help businesses to plan and design good, sustainable endings for their products. Click here to read the full article (page 19, Developed3D, June/July 2022).
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